Awarded Trusted Buyer Of Gold

About Us

About Company

24KARAT is a team of certified professionals with extensive experience in the field of buying jewelry and related products. Assessing gold is not an easy task, and we do acknowledge this fact very well. All our staff has undergone robust training by the management professionals and numerous tests before they actually deal with individual customers and estimate the worth of their assets.

At 24Karat, we pay the highest value for your assets all the while educating you the process. We ensure you get the best return on your investments in the form of cash or cheque. 24KARAT is your one-stop-shop solution to sell any of your gold, silver & diamond valuables and get cash instantly. We do on the spot analysis of your products and make on the spot payment as well. When your priority is getting extra cash for your liquidity, 24KARAT has a solution to meet your requirements.

24 KARAT provides the below listed services –

  • 1) Cash Against Gold
  • 2) Cash for Silver
  • 3) Cash for Diamonds

Why Us

24KARAT is the first award-winning and the most trusted leader in the concept of Cash against Gold in India. We have fixed policies which make sure that all our customers are treated equally and the best & fair value is provided for their gold, silver or other metallic assets. Our professionals will provide you the ultimate peace of mind and a reason to smile.

24KARAT follows a standardized and technology-based testing process to value your gold silver & diamond assets. This allows 24KARAT to give the most accurate value to its customers. When you are selling your gold or silver valuables, we have got you covered and our certified Gold and Silver experts are always ready to help. We buy not only gold and silver but also diamonds which is rarely bought by anyone else in the market. 24KARAT pays the highest possible value based on the current market rate for your gold or silver assets. In today’s scenario where gold loan companies give minimal value for your gold and charge huge interest, a lot of customers prefer opting cash against gold option.

At 24Karat, we treat every client with the zeal to establish a long term and mutually beneficial relationship. While others are quick to jump on the gold and silver bandwagon, our experts here at 24KARAT have already been doing this for decades, and we have carved out our place among the best of the best in this industry. We are proud of doing our business honestly, fairly and transparently. We treat all our customers with due respect. If you intend to sell your gold, silver or diamond, please give us a call or visit us at our outlet. For your convenience, we are open 7 days.

24 KARAT is truly committed and honest to its customers and provides the best value for their unwanted or unused assets.

Benefit for Customers:

  • 1) Testing of Gold through the latest technology available. 24KARAT uses the cutting-edge latest technology, KARATMETER, to value the gold
  • 2) Outlets spread all over Delhi and NCR so that you can visit the one nearest to you
  • 3) Fully Trained & Experienced staff to serve the customers
  • 4) 100% Honesty and Transparency
  • 5) Awarded the most trusted buyer of gold which guarantee the highest payout of cash
  • 6) Cheque / NEFT / RTGS facility also available
    • Few of the articles that 24KARAT will buy are

      • 1) Gold Rings, Bracelets, Necklaces, Ear Rings, Bangles & other Gold Jewellery
      • 2) Gold Biscuits
      • 3) Gold & Silver Coins
      • 4) Silver Jewellery and Silverware
      • 5) All other silver articles

      Our Brand


      24KARAT wants to be the most preferred and reputed Group in North India, offering the best value to its customers through its various lines of businesses.


      Our mission is to provide our customers with the best value for their unwanted or unusable assets. We plan to do this through exchanging their (UN) usable assets like silver, gold and diamond jewelry into more usable assets like cash. We want to provide our customers with an inviting experience at our outlets by delivering superior value, quality and customer service, and helping them turn their dreams into reality.

      We believe that all customers deserve to know the value of their jewelry, coins, bars, gold, silver, and gemstones before making the commitment to sell. Through a technical and transparent valuation process, we aim at providing our customers with a greater return on their investments, much higher than what’s being offered by other buyers of gold or jewelers in the market.


      Our Philosophy is to deliver incremental value to our external stakeholders by giving them an opportunity to recycle their existing and (un)usable assets like gold, silver, and diamonds into more usable and high-value assets like Cash.

      Brand Promises

      The following are our brand promises:

      • 1) Best value for the exchanged assets
      • 2) Consistently deliver high-quality services (across all outlets)
      • 3) Excellent customer service & focus
      • 4) Keeping customer’s information secure and personal
      • 5) Setting up of high technology-based CCTV and voice recorder for each point of sales.
      • 6) Deployment of dedicated staff to monitor the transaction captured under CCTV.
      • 7) Conducting a post-sales survey and feedback check through primary and secondary methods of data sampling.